Finca Procel – Exotic Experience – Palora – Morona Santiago – Ecuador
About Us
Our History
Finca Procel
2005 – The nascent company began to cultivate the first hectares of pitahaya, by 2025 it would have more than 55 hectares with an annual production of 1.250.000 kg with 70% destined for export.
By 2007 it began to be marketed locally, began to be marketed locally and by 2014, exports to Hong Kong, Malaysia and Singapore, and by 2017 shipments to the USA, which increased exports by 40%.
Innovation and development have been fundamental pillars in the company, by 2018 the «Pitahaya Wine» project was launched, by 2022 more than 100,000 bottles have been sold nationwide.
I+D developed freeze-dried and dehydrated pitahaya, which was well accepted; by 2022 it will still be produced in small quantities.
The project is pending to take off for export.
More than 5 million kg shipped, presence on 3 continents, 21 years of work.
Exports grew so exponentially that it was necessary to buy from small producers. By 2025, there will be more than 150 producers working with us on about 200 hectares, who receive constant training to update their knowledge.
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- We have 15% share of International PITAHAYA export market in 2020.
- Our main export markets include the United States, China, Hong Kong, Singapore, Canada, Spain, France, the Netherlands, El Salvador, Colombia, and Peru.
Naturally Functional & Nutrient-Rich
* Supports digestive health * Naturally hydrating * Source of antioxidants * High in dietary fiber * Contains omega-3 fatty acids (from seeds) * Supports immune system function * Contributes to cardiovascular health * Supports healthy blood pressure levels
DEGREES OF MATURITY
